With COP-21 Paris climate talks on the horizon, we thought it would be only fair to start a new billboard campaign and get our message out.
We’re glad we have Freedom of Speech in Canada – we condemn the censorship of Phiippe Verdier, French TV meteorologist, who was fired after writing a book with dissenting views on climate. We experienced similar attempts to shut us up when we ran our last billboard campaign – from numerous complaints to Ad Standards Council, to a group of students and professors in Montreal wanting to use the Charter of Rights and Freedoms to…. shut down our freedom!
To all those on the witch hunt we say this:
We have a digital billboard campaign running in Edmonton and another digital and static billboard campaign in Calgary. Let’s take them one at a time.
Here are the Edmonton themes. We think our Edmonton media provider, OUTFRONT, has done a fabulous job. We love this creative! What do you think?
This billboard tries to inform Albertans of the costs of the anti-coal campaign, and that there will be serious consequences. Our report – “Burning Questions” demonstrates that the evidence does not support the claims of the anti-coal advocates. According to industry experts, it would cost $11.1 BN in compensation for an early phase out of coal-fired power plants, plus >$11 BN to transition to natural gas plants (based on 8 x 800 MW equivalents – i.e. the new Shepard Energy Center in Calgary at a cost of $1.4 Billion), plus $1 Million per MW to integrate any additional wind/solar to the grid and potentially billions in transmission lines. If we stick to the conventional federal phase out, most of these plants will be off-line by 2030 anyway. Seems to us that the issue is a proxy for pushing renewables, maybe like this report out of the US about the Sierra Club having some big renewable investors as donors. What do you think?
We also thought that citizens and the new Alberta government and the Alberta Climate Panel might not be aware of the 18+ year hiatus in global warming.
And we are pretty sure most people are under the impression that ‘wind is free.’ The chart below (not a billboard) shows that in countries with the most renewables…the highest power prices. The US EIA confirms residential power prices are skyrocketing in the EU.
We also wanted to tell the world that the sun is the main direct and indirect driver of climate change and ask people to think about the…obvious.
This magnificent image is by NASA Goddard Space Flight Center [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons and its use does not imply endorsement of our message.
Fantastic, isn’t it?
Last but not least, for Edmonton, listen up Albertan and Canadian politicians! In fact, politicians everywhere should think about this, and so should TAXPAYER$.
One of our contributors, Robert Lyman, an energy economist of some 37 years experience has written a ‘do the math’ review of the implications of climate change targets for Canada. We hope government officials are reading this – please feel free to send it along to your elected provincial and federal officials as well as your local major industries, senior executives and business groups or Chambers of Commerce. The implications trying to achieve the climate targets would be devastating for our economy and lifestyle. “Climate Change Targets for Canada – Examining the Implications.”
And how do the Edmonton billboards look in real life? Great!
These are at a number of locations across the city, but all messages rotate through on the digital screen. This is the rotation at one location.
We’d love to hear your comments – post them here on our blog! (Moderated, of course)
If you like what you see and want to tell the world the same thing, please tweet and share with friends and elected officials. If you don’t like, you can tell us, and why. Let’s talk about it.